CASE STUDY

From Fine Wine To Fine 4K, Berry Bros. & Rudd Has It All

London, England

A memorable venue, with a grand heritage coupled with the latest technology to engage your audience is a rare find. Yet there is one such location in the heart of London; a unique setting filled with century-old wines as well as the latest Crestron technology. Berry Bros & Rudd has taken a stunning hi-tech approach for its flagship premises in St James’ Street, London.

Berry Bros. & Rudd is known for its rich history as Britain’s original wine and spirit merchant, having traded from the same shop on St James’s St, London for over 315 years. As Berry Bros themselves say, “Being a good wine merchant is about providing the best quality possible at all levels, be that hidden gems or grand châteaux.” Now, the company has extended this philosophy to its flagship premises, taking a massive step into the future with its latest refurbishment featuring Ultra HD 4K, seamlessly distributed by Crestron, creating the perfect synergy between form and function.

This impressive redevelopment centres on an extension into the sub-basement of the building, creating a new two-level space in which Berry Bros. & Rudd can host events from wine tastings to presentations or indeed, host exclusive dining experiences. The area had to remain in keeping with the existing décor of the historic architecture; this was not a problem as the beauty of Crestron is that it is so discreet it fits perfectly with any décor.

The AV system is future-proof, adds a modern and contemporary feel to this iconic setting, and allows clients to hold presentations wirelessly with excellent image quality. Installed by AEOSAN, the Crestron 4K addition means that the technology will be relevant for many years to come and gives Berry Bros. & Rudd an edge over other London venues.

To run as a successful event space, it is crucial that visitors can use the equipment by themselves without the assistance of the venue’s staff. The ‘plug in and play’ solution means that anyone can connect their device and stream their own content quickly and easily. Different presentations can be run simultaneously on either floor, with separate audio, wireless microphones and lapel microphones for each level. Each screen can display Blu-ray, Sky TV or presentations, all in ultra-high definition 4K resolution. For larger functions, Berry Bros. & Rudd can set the two screens to run the same material.

Scott Cotter, Operations Manager at Berry Bros. & Rudd, commented: “We are looking forward to not only using the new area as a corporate event space but also for our Wine School and ticketed events. The ability to use wireless presentations means that our clients can come and use the rooms however they wish and not have to worry about plugging in a laptop. Crestron gives us the sound and picture quality we desire, for now and in the future; we are impressed with the new level of functionality with have in our hospitality suite.”

To create a city venue that will leave everyone talking, it is important to find the balance between stunning surroundings and top of the range technology, suitable for all function requirements, whether it be a presentation, promotional video, digital photo album or ambient audio. Berry Bros. & Rudd have found this equilibrium with Crestron and AEOSAN.

“CRESTRON GIVES US THE SOUND AND PICTURE QUALITY WE DESIRE, FOR NOW AND IN THE FUTURE; WE ARE IMPRESSED WITH THE NEW LEVEL OF FUNCTIONALITY WITH HAVE IN OUR HOSPITALITY SUITE.”

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